Sherlock Season 1 DVD Cover Analysis

The DVD cover for the BBC's take on Sherlock Holmes does not necessarily have a lot going on, but is still an effective and eye catching cover. On the first page, the front,    there is a picture of the two main protagonists- Sherlock and John Watson. Both men are giving a direct mode of address and their look almost looks confrontational. They are wearing dark clothing so this suggests they are quite dark themselves and that they walk around unnoticed. Sherlock is stood slightly in front of Watson so this suggests a lot of things, the first being that he is the one in charge of whatever they do, the one with all of the authority.  Another thing it could suggest is that Watson needs protecting, and Sherlock is his protector and looks after him, like a sibling type of relationship. 
In the background of the image they are stood on a bridge and there is the backdrop of London in the background. This gives an indication as to where it is going to be set and what it is going to be like as it shows the London eye and large office type buildings. 
Throughout the cover the same kind of font is used. It is a very masculine one, suggesting that this text could be mostly aimed at males.
The logo for the BBC is both on the spine of the DVD and on the back. The BBC are well known for showing good standard of programmes, so the fact that the logo for that is in plain sight will appeal to people, they will assume that it is a good series and worth watching. 
They have also put a lot of different reviews on the cover, they have ones from heat magazine saying they give it five stars, from The Daily Telegraph saying "Sherlock Holmes, brilliantly reinvented." And from more places such as The Independent and The Mail on Sunday's. They have put in a range of places where they got their ratings and comments from, heat magazine to the mail on Sunday is a massive leap down the class scale. This is purely to keep up the idea of trying to make everyone think it is directed at them, that they are the target audience in order for them to buy it. 
Around the reviews is the outline of Sherlock, the back cover is very simple but effective. Then there is the technical details, such as the rating and whatnot. It also has a few faded out photos, a skull, some old looking buildings and a man sat at a table looking through a microscope.